Don’t hire “self-motivated people”…. do this instead

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Choosing a business coach

If I read one more job post on Indeed stating "company seeking self-motivated individual to join our team"... I am going to scream. 

There. I said it. 

Motivation is like the fuel that drives us to do things. It's a mix of how we feel and what we want to achieve. This feeling can change based on where we are and what we're doing. Some people think motivation is something you're born with or can get from outside influences, but it's actually a blend of what's inside you and what's happening around you.

Let's say you dream of running a big company and making lots of money, while your brother is content playing video games in your parents' basement. It's not just about your personality; it's more about your goals and how much you're willing to work for them.

What does this mean to you as an employer? Think of motivation as the driving force - and you're the one igniting it.  Take an interest in what your employees aim to accomplish both personally and professionally. People are engaged and motivated when they feel cared for, have a purpose, have a path to success and are aligned with the tools and resources they need to be successful.  Even more importantly, people are most motivated when their core values are in alignment with their assignment. 

Before rushing to post yet another job ad in search of elusive "unicorn" team members, focus on fostering engagement and motivation within your existing team. Make sure they feel supported, valued, and well-equipped for success. This entails several key elements:


Cultivate a Sense of Care and Purpose: Employees thrive when they know their well-being matters. Show genuine interest in their welfare and align their work with a meaningful purpose.

Establish Clear Expectations: Define roles and responsibilities clearly so employees understand what is expected of them. Illustrate how their contributions impact the company's overall success.

Equip Them Properly: Provide necessary tools, materials, and equipment for safe and efficient job performance.

Match Skills with Roles: Assign tasks that align with employees' strengths and skill sets to maximize productivity and job satisfaction.

Recognize and Celebrate: Regularly acknowledge achievements and milestones to boost morale and foster a culture of celebration.

Demonstrate Genuine Care: Show interest in employees as individuals, including their interests, goals, and aspirations.

Encourage Feedback: Create an environment where employees feel comfortable sharing their opinions and ideas, and actively incorporate their feedback.

Communicate Value: Ensure employees understand their worth to the organization and recognize their contributions.

Uphold Standards: Maintain a zero-tolerance policy for behaviors that contradict company policies or values.

Foster Development: Offer opportunities for growth through mentoring, training, and coaching to build strong relationships and enhance skills.

Provide Constructive Feedback: Guide employees in areas where they can improve, offering support and encouragement for their professional development.

Offer Pathways to Success: Provide ample training and development opportunities to empower employees to progress in their careers.


In today's saturated job market, the ubiquitous plea for "self-motivated individuals" in job postings has become a tired refrain.  Investing in the growth and development of your employees will yield much greater (and more realistic) returns. Through supportive leadership, recognition, and opportunities for advancement, companies can unlock the full potential of their workforce and pave the way for lasting success. 


Are you an employer who wants to engage, equip and empower your employees? Don't worry - I've got you!

Let's be in-box friends and get my free eBook "Lead Like a Guide - 101 Ways to Motivate, Engage and Inspire Your Team!"

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Business Coach for Contractors

Business Coach for Contractors and Founder of Blazing Trails Coaching I help my clients “get out of their pickup trucks and on top of their businesses.” I specialize in working with skilled-trades business owners to help them streamline processes, train leaders, engage employees, and make their businesses efficient and profitable.